BASED is not just our name—it's our way of doing.
We build data-based tools and services to help you make data-based decisions.
The origin of BASED
“We created BASED because most things in business and tech are a mess, full of jargon and distractions from what really matters. We knew there was a better way. BASED is here to solve real problems with clear, practical, data-based tools. Hence the name.”
Our ethos
At BASED, we build tools which we find useful and for those who find them useful. We believe in building solid products, action over jargon, data over opinion, and facts over stories. We build our products for ourselves, and by doing so, we get the best quality. Since we use our own products, we always have skin in the game.
- Action over jargon
- Data over opinion
- Facts over stories
Our services
We build advanced IT systems and deliver data-based consultancy.
Technology
We build advanced IT systems from scratch: define the real need, specify and document it, then build production-grade software ready for the AI age. Delivered core insurance management systems, high-frequency trading platforms and custom data infrastructure.
Consultancy
Deep market knowledge and data-based thinking across financial markets, hedging and risk management, business development, precious metals and technology. Whether you're navigating market risk or launching a new product, we bring facts over stories.
Key personnel
Sam Laakso
CEO & Co-founder
A seasoned financial markets expert specializing in financial instruments, trading platforms and precious metals. Known for his 199-page thesis “The Future of Gold from 2019 to 2039”, Sam frequently lends his voice to public discussions when gold is in the news. At Voima Gold Ltd he headed several departments and served as COO, playing a pivotal role in scaling the company from €1.6 million to over €50 million in revenue in four years. He also built Finland's largest precious metals recycling business, Voima Miners, which processed over €50 million worth of metals during his tenure and remains the market leader in trading volumes.
With expertise spanning trading, risk management, product development and strategy implementation, Sam is known for driving business growth and operational excellence. His insights are valued by industry professionals, researchers and journalists alike.
Teemu Makkonen
CTO & Co-founder
An accomplished technology and cybersecurity specialist with expertise in building and securing scalable IT infrastructures. As Head of IT at Voima Gold Ltd, Teemu designed and managed the company's entire IT framework, covering cybersecurity, infrastructure and technology strategy. He led the transformation of a complex large-scale financial system, managed by third-party vendors, into a streamlined in-house system able to scale for rapid growth.
As co-founder of Necuno Solutions Oy, Teemu developed ultra-secure mobile devices for sectors with the highest security demands. His background in penetration testing and security consulting lets him safeguard complex IT systems. His skillset spans backend, DevOps, frontend and large-scale architectures.
Contact us
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