What is BASED?

BASED is not just our name—it's our way of doing.

We offer grounded, data-driven solutions and services that help you navigate the complexities of markets and business with confidence and precision.

Our ethos

At BASED, we build tools which we find useful and for those who find them useful. We believe in building solid products, action over jargon, data over opinion, and facts over stories. We build our products for ourselves, and by doing so, we get the best quality. Since we use our own products, we always have skin in the game.

Our services

We provide data-based research and consultancy for a range of topics.

Research

At BASED Research, we provide weekly data-based risk management reports which include proprietary BASED trend signals, weekly buy/sell zones, updates on all the relevant data points in the gold market, and key remarks by BASED.

Consultancy

At BASED Consultancy, we combine cutting-edge technology with deep market knowledge to deliver solid business solutions. Our team of experts leverages a robust, data-driven approach to tackle unique challenges, optimizing operational efficiencies and enhancing decision-making. Whether you're navigating market volatility, seeking to improve your technological capabilities, or aiming to optimize growth, BASED Consultancy provides the insights and expertise necessary to give you an edge on your market.

Our expertise

Financial markets & business

All businesses are exposed to risks from the financial markets—whether they know it or not. With global markets comes global risks from currency exchange rates, interest rates, and commodity prices. At BASED, our expertise in finance includes eg. financial instruments, hedging strategies, trading platforms, commodities, foreign exchange, and derivatives.

At BASED, we have extensive experience in business development, operational efficiency, leadership, project management, and key partnership management. We've built 50+ million euro businesses from scratch so we know what it takes to innovate, build, and scale businesses.

Technology & Artificial Intelligence

Our developers have decades of experience building software and hardware solutions to companies of all sizes and for a wide range of industries. From building financial exchange platforms to testing and enhancing cybersecurity defenses, our team of developers is seasoned and world class.

The developers at BASED are not just up to date with AI, but have experience in training and building AI models and implementing secure closed loop AI models to inhouse IT-systems.

Together with our business development expertise we are capable of solving any software problem—big or small. We specialize in process automation and building reliable internal tools for businesses. The code by our coders has been bought by Fortune 500 companies so it truly meets the world's highest standards.

Precious Metals

The team at BASED has extensive knowledge and experience in the precious metals markets. Our comprehensive expertise covers every aspect of the precious metals industry, from mining and refining to storage, transportation, trading, and financing. Our CEO, Sam Laakso, is the go to expert for Precious Metals in the Nordics and has consulted companies on the topic all over the world.